[Note:A version of this article was originally published in the English edition of Global Times on 4-18-2011]

Recently Joseph S. Nye, Jr spoke about his new book, “The Future of Power” at the Japan Society in New York City.

During his talk, Nye defined soft power as the ability to attract or persuade others to give you what you want without having to use coercion.

For Nye, it is not the facts that matter in “the information age”. Instead soft power, which includes how the narrative describing a situation is framed, is as important as, or even more important than military action, in gaining one’s objectives. As he says in an online article, “In a global information age, success is not determined just by who has the biggest army, but also by who has the best story.”

In the question period at the end of his talk, Nye was asked… weiter lesen